Concept and Design
- DMS has a full-time graphic designer on our team who can help you develop a concept and translate it into a custom design that suits your direct mail campaign objectives.
- With or without using our design services, we’ll ensure your direct mail campaign meets postal requirements, so you get the best postage discounts available.
- You can feel confident our experience in graphic design, direct marketing and extensive knowledge of postal codes and regulations will be worth the investment.
“Even if you have a designer on staff, outsourcing is a good idea. The designers on staff at a direct marketing service know how to put together an effective direct marketing piece.” – Business Week Online
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List Rental and Data Management
- Our experienced team of specialists can plan a direct mail strategy that acquires and processes the list you need for a successful campaign.
- Your mailing list is the key to a successful direct mail campaign when selling to a specific geographic, or demographic area.
- 40% of your campaign results depend on a quality mailing list.
- DMS can help you attract new customers and encourage existing customers to return.
- “The most common direct-mail mistakes” according to the Newspaper Association of American is “not focusing on the list.”
“A great direct-mail package with wonderful copy and fantastic design might pull double the response of a poorly conceived mailing. But the best list can pull a response 10 times more than the worst list for the identical mailing piece.” – Newspaper Association of America
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Full Color Offset & Digital Laser Printing
DMS offers in-house digital printing and full-color offset as well as personalization, so you have less to worry about when planning your direct mail campaign. We also offer to help you find a specialized printer if we can’t complete the project in-house.
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Letter Shop and Mailing Services
Let us handle the tedious tasks of folding, inserting, sealing, stamping and delivery, so you can focus on implementing your campaign.
We provide in-house quality digital printing and laser personalization in our up-to-date facility where we use automated processing equipment that saves you time and money.
- Inkjet addressing:
Our high-quality system creates crisp, clear and easy to read professional mail pieces.
We can inkjet your address, barcode, return address, graphics and text messages.
- Laser printing and addressing:
DMS will help you get a higher response rate and probability of success when you personalize your letters.
- Postal verification and delivery:
Over 1/3 of the total cost of direct mail campaigns is postage, but we can help you get discounts
by doing tasks the US Postal Service usually handles.