Benefits of Direct Mail Marketing

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Even in a digital world, many people look forward to receiving their daily mail, and sort through it immediately the day it’s delivered. It’s a powerful medium that can reach people nationwide.
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In addition to that kind of exposure, direct mail offers these benefits:

It’s targeted.
Mass advertising (TV, print, radio, etc.) can be expensive and isn’t always an option for small businesses. But direct mail can focus on a smaller group of prospects who are more likely to respond to your offer, giving you more bang for your buck.
Learn how to find your audience ›

It’s personal.
With direct mail, you can address your customers by name, speak to them individually, and appeal to their interests. And when customers feel that you understand their needs, they’re more likely to respond.

It’s flexible.
From letters to postcards to brochures, a wide variety of inexpensve and easy formats are available for your direct mail campaign. You can add impact by including a special offer or free sample in the envelope.
Learn more about selecting a format ›

It’s tangible. 
Direct mail allows you to physically place your message in your customers’ hands and encourage interaction. Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer, like stickers, samples, and coupons.

It’s measurable.
Direct mail is one of the few media channels that give you the ability to track the success of your campaign. It’s as simple as counting the inquiries you received or counting the number of coupons redeemed. By tracking and analyzing your results, you’ll see what’s working and can make adjustments to future mailings if needed.

It’s easy and cost-effective.
You don’t have to be a direct mail expert with a big budget to advertise with the mail. With a computer, some desktop publishing software, and a little know-how, you can create your own professional-looking mailpiece.
Learn more about creating a budget ›
See how to design and print direct mail ›

With some direct mail web sites, you even design your piece, import your mailing list, and have the campaign printed and sent—all online.

Direct mail tactics to employ in 2013

Written by dmsorlando .com on . Posted in News

Direct marketing tactics are going to be widely utilized as businesses look to connect with consumers on a deeper level in 2013. When planning to capitalize on business leads and nurture potential clients, companies may want to improve their direct mail campaigns as the new year comes around. A fresh start to the year may mean a fresh approach to content.

With the new year also comes changes to mailings lists, meaning businesses should maintain proper list hygiene. If lists aren’t cleaned or updated, marketing budgets can experience wasted funds. In order to focus on quality content and a strong multichannel strategy, marketers need to make sure their list is first and foremost effective.

In addition to employing heavy mail list management tactics to ensure the highest deliverability rate possible, companies can take time to strategize stronger direct mail initiatives with these three things in mind:

1. Personalized
Consumers are interested in products or services that directly benefit their lifestyle. They are more willing to invest in a product if they know exactly how it is going to provide a solution for them, therefore direct mail campaigns should provide content that is personal for each customer on the mailing lists. Print Runner blog points out that the most important mailing campaign interaction a company can have with a consumer is when a person feels a brand has deeply impacted him or her on a personal level.

2. Integrated
Direct mail is an incredibly useful marketing medium because it can be used in conjunction with so many other tactics. Pushing the envelope with promotional content that is relevant and engaging is marketing genius, especially while incorporating web and mobile tactics, according to Eye/Comm marketing solutions company. While direct mail can anchor any quality marketing campaign, it allows for a multidimensional strategy and subsequently compelling experience for consumers.

3. Accurate
Precision may be an obvious tactic for any marketing professional, but it will become increasingly important in 2013 as the economy improves and businesses and families look to move. List cleansing should start at the very beginning of the year and continue at consistent intervals throughout the year. A good cleansing schedule can begin now and become a good practice for future campaigns.

What will five-day delivery look like?

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What Five-Day Delivery Means for Mailers

You’ve likely heard that USPS® is planning to move to five-day mail delivery, starting August 5. This announcement caused a big stir in the media, and also on Capitol Hill. More details about this move are starting to come out, so it’s time for mailers to start planning.

What will five-day delivery look like?

Basically, USPS will no longer be delivering and picking up mail from residences and businesses on Saturdays. All mail will continue to be delivered Monday through Friday. On Saturdays, packages including Express and Priority Mail, First-Class packages, Standard Post and Parcel Select (including Parcel Select Lightweight) will be delivered. Market-dominant packages like Media Mail and Bound Printed Matter, as well as most letters and flats, will not be delivered on Saturdays. Also, USPS will not be picking up mail from delivery locations or blue boxes.

On the bright side, retail facilities and bulk mail facilities that are already open on Saturdays will remain open. Mail delivery to PO Boxes will not change. Internal transportation may be modified slightly, but that hasn’t yet been defined.

Will this really happen?

Six-day mail delivery has been written into our legislation for decades now. However, a bill is set to expire at the end of March that USPS believes will remove the six-day requirement. USPS is battling with a $20 billion gap right now. They project that a move to five-day delivery will save them $2 billion, or ten percent of their revenue gap. Congress has complained quite a bit about the brashness and questioned the legality of five-day delivery. Until they can propose and pass legislation, USPS plans to move forward. Given the mostly unchanged makeup of both Congress and the White House, chances for any postal reform are slim at best.

What are QR codes and how they are changing the world

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They come to us from Japan where they are very common. QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone. You may soon see QR Codes in a magazine advert, on a billboard, a web page or even on someone’s t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet….

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